Our vision and values

As with many housing providers, we’ve faced significant challenges in recent years. However, by staying true to our vision and values, and refocusing on getting the basics right for our customers, we believe that we’ve strengthening our foundations and enhanced the services and homes we provide. This will help us do even more to improve people’s lives.

Our vision

Our vision is to be a sector-leading housing provider that goes further and does more for our customers.

Realising the potential of a larger organisation that works more efficiently, we’ll make a bigger impact while retaining our local focus.

By utilising data, insight and technology to better understand our customers and deliver the homes and services they need, we’ll redefine what it means to be a housing provider.

With highly motivated and highperforming people who are passionate about making a positive difference, we’ll be recognised as the ‘go-to’ organisation in our sector.

We have four commitments that will help us deliver our vision.

Partnership and Influence
We’ll partner with others to provide better solutions, amplify our impact and be more influential.

Innovation and Improvement
We’ll innovate to ensure efficiency and value for money while improving the way we work and delivering homes and services that make a difference.

Customer Offer
We’ll understand our communities and our customers to better meet their needs.

Colleague Offer
We’ll strengthen our performance by attracting and developing people who are passionate about making a positive difference.

Our values

Our people will be integral to helping us deliver our strategy and influential to the way we deliver it. By absolutely living our values, we’ll be driven to do more and continue to put people first, working closely together to do the right thing. 

People come first

Everybody matters to us. We care deeply about our colleagues and customers. We have fun and get to know and understand the people we work with. We provide a heartfelt service and treat everyone with dignity and respect. 

Do the right thing

We absolutely own it by doing what we say we’ll do and being accountable for our actions. We believe in fairness,  equality and inclusivity. We operate with integrity and help those who need it the most. 

In it together

Our work is all about delivering excellent partnerships and building communities.  We collaborate instead of competing. We achieve the best results by working together as one team. 

Driven to do more

We’re committed to providing better services and building more homes. We’re ambitious, proactive and forward thinking. We want to amplify our impact, influence policy and transform the sector. 

Where we operate

We own and manage more than 40,000 homes and provide a range of services across the Midlands, East and Southeast of England. 

We’ve divided our operating area across three regions. These are North, Central and South and we have four main offices in Milton Keynes, Boston, Peterborough and Rushden.